A quick look around lets anyone knows that technology is changing the world. Most people are enjoying some part of those things which are causing the changes. A great example is mobile devices and the internet. Combined, they have become a powerful tool. Not only for consumers but for companies, brands, and the marketing field. Years ago, the majority of individuals did their shopping in actual stores. Today that is no longer true since more folks shop online than ever before. It is why so many mortar and brick stores have gone out of business. And why online companies such as Amazon have exploded in use.