The explosion of mobile devices including Smartphones and tablets has permeated every level of society. From young children to senior citizens, practically everyone has some type of mobile device.
Amazingly, more people today use Smartphones to connect to the internet than computers. To date, over 95% of mobile phone users keep their devices within their reach, 24 hours a day, 7 days a week.
We use it almost everywhere, we use it to shop, search, listen to music, watch videos, connect in Social Media, read books, play games and much more.
The rise of mobile usage is creating more opportunity for businesses and marketers. Through effective mobile marketing, any brands can now easily reach consumers wherever they are, on whatever device they’re using.
Here are new mobile marketing trends that will dominate 2019 and the next two years;
Mobile video advertising spending is expected to reach over 16 billion dollars in 2019. By next two years, more money will be spent on mobile advertising than on conventional media marketing.
By 2021, the number of mobile apps users worldwide will grow up to 2.48 billion. App developers are expected to generate $189 billion and users can expect improvements in mobile pages, machine learning, wearable devices, IoT, chatbots, Virtual Reality, Mobile Wallets, cloud integration, instant apps, app security, Beacons technology and predictive analytics.
Artificial Intelligence (AI)
Expect astonishing breakthroughs in Artificial Intelligence for web marketers. In the next two years, over 50% of marketers will embrace AI for advertising campaigns to increasing performance and generates correlations.
Voice speech will account for over 20% of all website sessions and half of all Google searches will be made through voice search by 2020. Thus, online Marketers are starting to adapt their business using this technology.
With the increasing number of consumers that are using their mobile devices to find products, information and brands, major companies will continue to devote their time and assets in mobile marketing, while startups will need to keep up with the trends and ensure their websites are responsive.